Friday, August 1, 2008

APPLE'S I PHONE 3G


Apple’s new iPhone 3G is now with us having launched just over a week ago and while stock shortages mean it’s as elusive as the Loch Ness monster, people cannot stop talking about it. With the internet rife with stories of queues outside stores and many customers heading home empty handed, have Apple slipped up with the supply of the hotly anticipated 3G incarnation of the iPhone?

After the original iPhone failed to meet targets, leaving retailers with large quantities of stock without a home, it appears this time round Apple have tried to play it safe and in turn underestimated the demand, which may come back to haunt them.
The original 2G iPhone initially suffered from over supply and again went off the boil in past months as rumours circulated over talk of a possible 3G successor. Now with the iPhone 3G, have Apple shot themselves in the foot with over cautiousness? The new iPhone features various improvements over the original phone; all important 3G connectivity, a slimmer more compact body, both 8 and 16Gb flavours and also supports a host of different applications, crucially from 3rd parties. Apple also know a thing or two about how to create some excitement around the launch of a new product but what good is excitement if you don’t have the stock to back it up?

With no shortage of contenders for the iPhone’s multimedia crown, the last thing they need is a lack of hardware to meet with customer demand. Recent months have already seen the launch of the Samsung Tocco, a slick, touch screen, multimedia phone with notable advantages such as the vastly superior 5 Megapixel camera featuring auto-focus and face detection and the fact that you can actually buy one! An excellent selling point I think you will agree! Add to the mix expandable memory up to 8Gb, an excellent 2.8″ touch screen and support for major file formats, the Samsung Tocco and its new brown edition is a worthy contender

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