ELEGANT Z550

Elegant Z550 with 1.3 Megapixel Camera from Sony Ericsson

Mobile phoners looking for quality, style and good looks will love Sony Ericsson’s Z550, announced today. Elegant Z550 clamshell delivers quality 1.3 Megapixel camera and Crisp colour screen. Finished in a combination of premium brushed metal and high gloss material, the Z550 is a classy partner for work and leisure with universal appeal.

The 1.3 Megapixel camera has 4x digital zoom and takes great snap shots and video for capturing those unpredictable moments. These can be viewed on a crisp, bright colour display. With 20MB of onboard memory expandable to 1GB, it’s simple to store and share a large collection of pictures using MMS, Bluetooth™ or email.

“The Z550 has an exclusive, understated feel that’s a tribute to our iconic phone the T610, and features a 1.3 megapixel camera, unusual for a phone in this sector” said Jan Wäreby, Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. “In all, the Z550 is a phone that breathes quality and value.”

Finding shots once you’ve stored them is child’s play with the new thumbnail gallery feature. This allows you to search your images both visually and according to the date they were taken with multiple thumbnail images being shown on the 262k sharp colour screen.

The Z550 connects easily to a PC for fast transfer of multimedia files and synchronisation with your phone book and calendar. The phone also has full HTML internet browsing and optional Bluetooth™ headset and car-handsfree kit for wireless freedom on the move.

The Sony Ericsson Z550 is a GPRS clamshell camera phone available in Sterling Black or Pearl Copper and starts shipping during Q3 2006. It is available in the following variants:
Z550i Tri-Band GPRS 900/1800/1900 for Europe, Middle East, Africa, Asia Pacific.Z550c Tri-Band GPRS 900/1800/1900 for Mainland China.The Z550 - Features at a glance

Imaging and messaging
262k color TFT display, 220 x 176 pixels
128 x 36 pixel STN sub display
1.3 mega pixel Camera
4 x digital zoom
Video recording/playback
20 MB user memory
QuickShare™
SMS, EMS and MMS
Email (POP3/IMAP4)
Push email

Music & Entertainment
MP3/AAC Support
FM Radio
Streaming Audio/Video
PlayNow™ Ring tones
PlayNow™ Games
Polyphonic 40 ring tones
Java MIDP 2.0
3D games
Music DJ/Video DJ
OMA DRM phase 1

Connectivity
Tri-band 900/1800/1900
GPRS class 10
Memory Stick Micro™ - (M2™) slot (support up to 1 GB)
USB 2.0 support
WAP 2.0
Bluetooth™
PC Tools & Software
Speakerphone
Full HTML browser

Accessories
Bluetooth™ Headset HBH-PV705
Memory Stick Micro™ – M2™ Up to 1 GB
Desk Stand CDS-60: talk, charge and transfer files simultaneously
USB Cable DCU-60

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.